I help executives, founders, and experts make better decisions in the moments that matter… so their work doesn’t just go “fine".....
It actually lands.
They go… fine.The meeting ends on time.
The talk is competent.
The deck makes sense.
Nothing breaks.And yet... nothing really moves.No urgency.
No trust acceleration.
No decision.“Fine” feels like success.But over time, it quietly becomes a ceiling.
It’s what capable people do when the stakes rise.They tighten.
They control.
They deliver something technically sound...and emotionally neutral.Because “fine” feels responsible.
And no one ever got in trouble for being fine.
Most coaching focuses on performance: delivery, polish, presence.That works... until the moment actually matters.
What determines whether a moment lands is judgment:• What you say first
• What you skip
• What you reveal
• Where you take a small, earned risk
• How quickly the room feels safeHumor is one of the tools.
Judgment is the work.
Before I worked with executives and founders, I spent decades in rooms where judgment isn’t optional.Television comedy rooms.
Live broadcasts.High-stakes productions with real money, real deadlines, and no margin for “fine.”In those environments, the room tells you immediately if something lands.That’s the lens I bring to leadership moments now.
Emmy-nominated executive producer.
35 years building stories and moments under pressure.
If you’re facing a moment that can’t afford to go “fine,” let’s talk.
In 15–20 minutes, we’ll look at:• The moment you’re preparing for
• Where “good enough” may be creeping in
• The simplest change that would alter the outcomeIf it’s a fit, I’ll tell you the next step.
If it’s not, you’ll still leave clearer
If the moment matters, fine doesn't work
© Chris McGuire, 2026. All rights reserved.